![]() Hesitant and faulting at first, but picks up energy and enthusiasm in waves that can pop up at any time. Twitter trends are born in stages, and if visualized, would look like the beginning phases of a fan-created wave at a football stadium. We’ll get to that in just a bit when we discuss how brands participate in Twitter trends. Hashtags create an easy way to manage and follow conversations online, and they also offer savvy brands endless supplies of promotional juice when approached strategically. And getting this right is essential anywhere online, but it’s particularly critical on Twitter, as it’s the birthplace of our current hashtag usage online. But the trick – and the place where many fail, is using hashtags in a way that isn’t forced. ![]() This is key intel to have – and straight from the hashtag horse’s mouth, so you can trust that they know what they’re talking about.Īdding hashtags to your brand strategy offers a great way to connect and engage with relevant audiences. We’ll also explore Twitter’s third annual report, The Conversation: Twitter Trends 2022, as it details the top trends from January 2020 through December 2021. And in this post, we’ll share how to optimize your Twitter trends search to explore hashtags, find emerging trends and participate in a way that really moves that marketing needle! ![]() Understanding the top twitter trends helps brands message out in a way that resonates with consumers. ![]()
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