![]() ![]() “All that brought us to the technology that is finally ready for prime time.” THE PROCESS - BEFOREĮphemeral currently has a four-month-long wait list to get in, which you can sign up for on their website with a $20 deposit. “We developed over 50 different formulations over the years to get to where we are now,” he continues. “It took us many, many years to develop the technology, and there's a reason why it hasn't existed before.” It was six years, in fact, from then until 2021’s grand opening. And honestly, they're not wrong,” he says. Intimidated, Sakhai began to fantasize about a tattoo that had all the appeal, but less of the long-term commitment. Then when I was out on my own in college, it was time to walk the walk of this rebel I said I was.” And one of the things that I couldn't do was to get a permanent tattoo. These traditions and values felt like rules and restrictions, that really felt like limitations on how I can be in the world and how I can express myself. “We all grew up in immigrant households,” says Sakhai, who was raised in a Persian-Jewish home. THE BACKSTORYĮphemeral Tattoo is the brainchild of Brennal Pierre, Vandan Shah, Jeff Liu, and Josh Sakhai, the latter of whom was still an undergraduate at New York University when the idea first began to percolate. On a Monday evening, just a few weeks after the parlor first opened their doors in March, I went in for my first tattoo experience - here, everything you need to know. Using a medical-grade solution that allows your body to break down the pigment gradually, these tattoos are designed to last about a year, having fully faded by 15 months - in short, fellow commitment-phobes, rejoice. Who wants to live with a reminder of a bad decision literally tattooed on their body?Įnter Ephemeral Tattoo, a brand new tattoo shop in Williamsburg, Brooklyn that is revolutionizing the tattoo experience with the world’s first “made-to-fade” tattoos. ![]() But the idea of having something so permanent and irreversible(-ish) on my body makes me panic thinking about one day regretting it. I’m not afraid of the pain (see: 14 holes). I love the look of a perfectly placed, subtle tattoo. ![]() The reason? At 30 years old, my body - despite the 14 holes in my ears - remains tattoo-free. Recently, a friend asked if I was afraid of commitment. ![]()
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